About Us

About Us

Benjamin Cufflinks was started in 2004 by a gentleman called – believe it or not – Benjamin!

In his own words:

“Benjamin Cufflinks was created from frustration. I was sick of boring cufflink ranges and high prices. Cufflinks are as much about individuality as they are about holding your cuffs together.

This gave me an idea and so I set about sourcing the finest range of cufflinks from jewellers abroad. The cufflink collection that has been assembled is of the highest quality and will cater for all tastes and occasions.

The Benjamin Cufflinks range is hand-picked to provide premium cufflinks at an affordable price. I will be continually scouring the globe to find new cufflinks to keep you fashionably up to date.

Essentially, cufflinks are fun. So stop buying single cuffed shirts and express your individual, intelligent side with Benjamin Cufflinks.”

Benjamin has since moved on to bigger things, while we have taken over his vision and his large range of cufflinks. While the cufflinks range has expanded and we have added cufflink boxes, tie pins and stud sets, we have kept true to Benjamin’s initial aims – affordable, fun, high quality, a great range - and the service we expect to receive.

That’s Benjamin Cufflinks.

The History of Cufflinks

The cuff link has a long and interesting history intertwined with the development of buttons, the worked buttonhole, the Industrial Revolution, the evolution of mens fashion and the French cuff.

Strings pins or belts were used rather than buttons to fasten clothing. It was not until fitted garments became popular in the 13th century that buttons where used as fasteners.

In the 17th century the decorative lacy cuff of the Renaissance began to give way to more practical styles. At first noblemen began using ribbons to tie their cuffs and the elegance of them was considered a status symbol. By the late 17th century ribbons were replaced by jeweled buttons which were called Sleeve Buttons. These were much more simple than lace and much more visually interesting than ribbons and became very popular very quickly.

By the time of King George (1738-1820) these buttons had become much more ornate. one favourite style was to create miniature paintings on the underside of a piece of glass or quartz. It was still a bauble of the elite classes however, and they were quite expensive to produce due to the material costs involved. This like so many facets of European society changed rapidly with the coming Industrial Revolution.

At the beginning of the reign of Queen Victoria (1837-1901) and towards the end of Britains Industrial Revolution the middle class adopted cuff links. Unable to afford gems they turned to replicas of the real thing. Rhinestones and pastes were used as fake diamonds, pinchbeck a copper and zinc alloy substituted for gold and cut steel marcasite were used for silver. a rose or flat cut was favoured by late Georgian and Victorian jewelers.

The French cuff or double cuff shirt sleeve become a popular fashion accessory. The historical stimulus for the elegant touch in mens fashion was the publication of Alexander Dumas The Three Muskateers. Dumas detailed description of the turned-back sleeves of the men guarding King Louis Xlll inspired European designers to modify the single cuff link-holed shirt which had been a fashion main stay in England.

In 1882 George Krementz invented a machine that was based on a Civil War cartridge shell. It would mass produce one-piece buttons and cuff links very cheaply, which further enabled everyone to enjoy what was once the exclusive domain of the wealthy and privileged.

Although the growing middle class liked enameled cuff links during the early Victorian period, it was during the Art Deco years that enamels reached their popularity. Skilled craftmen such as Faberge had perfected the art of using enamels by the end of the 19th century which he then mass produced during the early period of the 20th century. The Faberage enamel cufflinks are said to have a gem-like brilliance and are highly sought after in auction houses throughout the world. Other leading cuff link designers like Cartier and Tiffanys also began produce cuff links at the turn of the 20th century and were heavily influenced by the Art Nouveau - Art Deco, Cubism period.

In 1924, Mr Boyer, of the Boyer company, created a fastener system made up of a tilting stick between a double stem fixed to the base. Nowadays, this system still remains the most common fastener used.

In the Seventies, shirts with built-in buttons replace cuff links. Fortunately, the haute couture of famous names kept the style of wearing cuff links which continued to influence many people and kept the tradition alive.

In 1987 a pair of cuff links once belonging to Edward, who was in line for the throne of England, sold at auction for $440,000. They were engraved with the initials E and W.

The French cuff shirt make a dramatic come back and cuff links become a main stream fashion accessory spanning across all ages. Young people rediscover this accessory. Paul Smith & Gucci brands start to expand and increase their new cuff link ranges. A new generation of cuff links was born. Cuff links, once viewed as a formal jewel becomes an essential accessory for both men and women wanting to express their individuality with style.

Today cuff links are worn all over the world by men and women of discriminating taste and style. Whether it’s a classic or a modern design - or even one of the latest in novelty designs - cuff links are something that can be worn and appreciated by anyone who wants to look their best.